It is forecasted that Six Nations’ fans travelling to Ireland for the two home games will generate more than €40m for the national economy, according to Dublin Chamber of Commerce.
Both this weekend's encounter against France and the fixture against England on March 1st are sell-outs, with 55,000 fans attending each match in Aviva Stadium. The €40m estimated is based on previous spending surveys of out-of-state visitors for the matches undertaken by the Chamber.
According to Dublin Chamber CEO Gina Quin: "The influx of visitors provides a huge boost to the city region economy. As well as those attending the game, pubs and restaurants in the city will be packed with people watching the game and spending money. The Six Nations provides Dublin with the chance to demonstrate that it is a top destination for international sports events – which is particularly important given Ireland has submitted a bid to host the 2023 Rugby World Cup."
A study by RBS following last year’s tournament estimated that the Six Nations generates 200 year-long jobs in Dublin and 400 jobs in Ireland.
Ms Quin added: "Sports tourism has become big business for the tourism sector and international events such as the Six Nations give a boost to the national economy. Dublin’s hospitality sector in particular relies on major events, from sporting occasions to international concerts and festivals. While businesses closest to the city centre usually report the greatest increase in sales during match weeks, corporate hospitality businesses in the surrounding counties of Kildare, Wicklow and Meath have also reported a boost."