The new branding for Dublin wants to showcase Dublin as "a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side by side with the natural outdoors ".
Speaking about the launch Minister Donohoe emphasised:
“We all know that this year was a really good year for tourism in Dublin with the city thronged with tourists and our hotels full throughout the summer. However, we need to look to Dublin’s long-term appeal and to guarantee that, whatever happens in external markets or however currencies fluctuate, Dublin continues to attract visitors and compete with other city destinations overseas.
“What we have here in Dublin is unique. We have a young, vibrant, happening city with a rich culture and heritage which is nestled between the wide open spaces of Dublin Bay and the Dublin mountains. There is no point, however, in being Europe’s best kept secret and I very much welcome this new campaign to reposition the city and county and ensure that its unique appeal cuts through in the international marketplace.”
In the few videos posted already for the new branding, we see people cycling in the country side and in the city, people climbing mountains, spectacular views over the whole of Dublin and visits to some of Dublin's main attractions.
The campaign aims to reposition Dublinm from just a party city to one where there is a multitude of experiences to see and do.
What do you think of the new logo and branding?