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Taking the Leap
How many times have you received an invitation to a friend's wedding
and thought, "Oh that's a great invite, so original! I must keep it to show
the others."? If the answer is never, it's really no surprise as most invitations
are less than memorable. Stationery by the Mayo based company Big Leap Designs
certainly are unforgettable though.
Not only are they are wacky and funky
but according to its founder, Emma Eustace they are "designed with the modern
couple in mind." If you've ever seen her greeting cards you know the look
- stick characters, cartoon love hearts, cute smiling faces.
There are a
number of different types of invitations in the Big Leap range to choose
from and they're all designed in Emma Eustace's inimitable style.
WeddingsOnline.ie
caught up with Emma to get an idea of her unique style and company. How
did you get into the wedding invitation market? "I used to do a lot of one-off
things for weddings when friends or family would refer me to people. As
demand grew I thought it might be better to just design up a selection of
cards and let people choose from a range of fonts and images to get the
look that suited them. I must say it has worked out very well. The wedding
invitation area of the business has actually been one of the quickest to
grow."
What kind of couples do you design for? "We're really catering for
the contemporary couple. We try to do something a little bit different at
all times. For a wedding the invitation can be the one area where people
can show a bit of originality and humour. I think the cards we design are
that bit more memorable for that reason."
How did you first get into designing
cards? "I studied design at college in London and from there got into the
print industry. I always thought that Irish-designed greeting cards would
go down well, but I didn't have a grand plan exactly. I put together some
quirky designs and then brought them around to some shops. When I saw there
was an interest, I decided to go for it.
And what has happened since then?
"Since then the company has grown at a very healthy rate and we've actually
had to move to a bigger premises. We started in Dublin but are now located
in a green-field site in Ballinrobe in Mayo. I have to say love it! I think
I've always been a country girl at heart.
When I had the option of moving
either to here or to an industrial estate in Dublin, the choice was easily
made: from my office window I can see cows and green fields and that helps
the creative process. It was a good move all round."
How is the business
organised and what are your plans for the future? "We have two full-time
people and one part-timer and I'm the sole designer. There is one full-time
person devoted solely to organising the wedding stationery. A certain amount
of general stock is available on the web but there will be a more comprehensive
range very soon. On the web we are already getting orders from as far away
as Australia and Japan. But when we expand the website we expect that our
customer will grow further.
Pretty soon we'll be adding a wider range of
products, such as napkins and place mats." For more information about Big
Leap Design wedding stationery, contact Brenda at Tel. 092-42122, Fax. 092-42123
or by internet at www.bigleapdesigns.com.