Black stuff ready to turn red?
GUINNESS, the dark Irish drink known as the black stuff could soon be
turning red.
Manufacturer Diageo plans to produce a version at its Irish brewery using
lightly-roasted barley which will have a reddish colour and give it a
trial run across the Irish Sea in Britain.
“If you held up a pint of Guinness to the light the red would come
through. It’s a very deep red,” a Diageo spokeswoman said.
Diageo plans to test Guinness Red on drinkers in British pubs in the coming
months but has no plans to launch it more widely either at home in Ireland
or in about 150 other countries where Guinness is sold.
The beer, which like the traditional, darker Guinness will have a creamy
white head and be poured in the two steps needed to let it settle, will
have a strength of about 4.1 per cent. Diageo already sells several versions
of the brew — including Guinness Original, Guinness Draught and
Guinness Foreign Extra Stout — to cater to different tastes around
the world and has tested other limited-edition varieties.
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